Six distinct approaches to introducing BAT to the Guide Dogs leadership team. Each shares the same branding — each makes a completely different argument. Choose the one that matches your audience's mindset, or test them all.
All variants are self-contained HTML files, ready to share or print.
Confrontational and rebellious. Challenges complacency directly. For the progressive HR leader who wants to shake things up and isn't afraid of a direct question. Full SUYG brand energy — electric cyan on midnight, geometric confetti, brutalist typography.
For the analytical HR Director who needs to justify the investment. Big statistics, an animated competency wheel, data visualisations. Deep Purple and Orange — structured authority with brand energy. The ROI argument, made visually.
Values-led and emotionally resonant. Draws a direct line between Guide Dogs' purpose and manager behaviour. Teal and Pink accents. The "vision and clarity" metaphor woven through editorial typography and radiating CSS light-burst shapes.
Modular, constructive, energising. The entire visual language is assembly: tiles that snap into place on scroll, a 10-block mosaic wall as the centrepiece, the hero headline animating in block by block. Lime and Orange on Deep Purple. For the L&D professional who thinks in systems.
Warm white, generous margins, minimal accents. Feels like a top-tier management consultancy's proposal. Deep Purple used sparingly for structure; Teal appears just four times as the single electric accent. For a Director-level cold send.
Pure white background, strong typographic grid, asymmetric column layouts. Purple as the single accent — pull quotes, dividers, a full-bleed statement section. Intelligent, measured, written for a thoughtful senior professional.