Behaviour Awareness Tool — BAT™

50 Questions.
5 Minutes.
Everything Changes.

The precision leadership diagnostic built for organisations that take manager quality seriously. For Guide Dogs UK — 2,000+ employees, one mission, zero room for guesswork.

0 Questions per survey
0 Minutes to complete
0 Building Block competencies
2k+ Guide Dogs employees ready

The Leadership Gap Is Bigger Than You Think.

Most organisations assume their managers are performing. Most are wrong. The evidence is consistent, cross-sector, and uncomfortable: the gap between what leaders think they deliver and what employees actually experience is one of the most costly and ignored problems in HR.

For a charity like Guide Dogs — where mission alignment, retention, and staff wellbeing are existential — the quality of every line manager shapes everything. Not just engagement scores. Outcomes. Donations. The work itself.

BAT doesn't ask managers how they're doing. It asks the people who work for them.
Gallup: Employees who quit their manager, not their job
0%

70% of variance in team engagement is attributable to the manager.

Managers with no formal leadership development
0%

More than half of managers were never trained for the role they're in.

Employees who feel undervalued by their manager
0%

Recognising and appreciating employees is the #1 missed competency.

From Survey to Action
in 5 Steps.

Survey Launch Manager Receives Report
01
Deploy Survey

Anonymous 50-question survey sent to direct reports. Takes 5 minutes. Mobile-optimised. No login required.

02
Employees Respond

Completely anonymous. Questions mapped to 10 competencies. Honest feedback, safely given.

03
Data Processed

Results scored across all 10 building blocks. Drill-down to individual question level. Aggregate org data compiled.

04
Manager Report

Each manager receives a personalised PDF: strengths, development areas, actionable guidance and tips per competency.

05
HR Executive Summary

You get the full picture. Aggregate data across all managers. Spot patterns, prioritise interventions, evidence investment.

The 10 Great Boss
Building Blocks.

Every question in BAT maps to one of 10 rigorously defined competencies that separate great managers from average ones. Not generic. Not theoretical. Built from decades of research into what employees actually need.

Together, they form the Great Boss Building Block™ Model — the diagnostic spine of BAT. When Guide Dogs deploys BAT, you'll see exactly which building blocks your managers have mastered and which need work.

5
Questions per building block for granular precision
100%
Anonymous — honest feedback, safely collected
1
Personalised PDF report per manager
360°
View from the people who matter most
The 10 Great Boss Building Blocks COMMUNICATES SETS GOALS RECOGNISES DEVELOPS BUILDS TRUST DRIVES RESULTS INTEGRITY PERFORMANCE WELLBEING INCLUSION 10 BUILDING BLOCKS
01
Communicates Clearly
02
Sets Clear Goals
03
Recognises & Rewards
04
Develops People
05
Builds Trust
06
Drives Results
07
Leads with Integrity
08
Manages Performance
09
Supports Wellbeing
10
Drives Inclusion

You Need
Org-Wide Data.
Not Just Good Stories.

Individual manager reports are valuable. But as the HR or L&D leader at Guide Dogs, you need the strategic picture. BAT's executive summary gives you exactly that — aggregate scores across every competency, across every manager, across the whole organisation.

That means you can prioritise interventions that will move the needle most. You can evidence ROI to your board. You can track improvement across survey cycles. And you can show stakeholders that the £ spent on people development is grounded in data, not instinct.

  • Executive dashboard — org-wide aggregate scores per building block
  • Manager-level drill-down — compare across teams, departments, levels
  • Question-level data — granular insight into specific behaviours
  • Trend analysis — track change over time across survey cycles
  • Board-ready reporting — evidence your investment in people
BAT Executive Summary Live Data
Guide Dogs UK
87% Response Rate
142 Managers Assessed
2k+ Respondents
Communicates
78%
Sets Goals
65%
Recognises
52%
Builds Trust
84%
Wellbeing
71%
Illustrative data only — your data will look like this
Guide Dogs Pilot — Quote Coming Soon
[TESTIMONIAL PLACEHOLDER — Guide Dogs pilot quote coming soon]

HR Leader · Guide Dogs UK

Let's Talk
About Your Needs.

No pitch decks. No lengthy procurement. Just a conversation about what Guide Dogs needs from its managers — and whether BAT is the right precision instrument to surface it.

Debra & Ken Corey
Step It Up HR · DebCo HR Ltd