For Guide Dogs · Behaviour Awareness Tool

Great leaders
change
lives.
Start with
yours.

For an organisation like Guide Dogs, leadership isn't just a management skill. It's the foundation of everything you do — for the people you employ, the dogs you train, and the lives you transform.

5
Minutes per survey
50
Targeted questions
10
Leadership competencies
2,000+
Guide Dogs employees — one leadership view

Mission starts with leadership

Your mission is
too important
for average managers.

Guide Dogs changes lives. Every day, your teams train extraordinary dogs, support people living with sight loss, and work to build a world where everyone can move freely and live independently. That work demands exceptional leaders — managers who inspire commitment, build trust, and bring out the best in every person they lead.

But when managers aren't performing at their best, the ripple effect goes far beyond a team's morale. It touches every interaction, every outcome, every life your organisation touches.

The BAT platform gives your managers — and your HR team — the clarity to see exactly what's working and what needs to change. Not through guesswork. Through data.

"The quality of management is the single biggest variable in whether your people stay engaged, perform well, and believe in what they're doing."

— The Great Boss Building Block™ Model

GREAT LEADERSHIP CHANGES LIVES.

At Guide Dogs, that's not a slogan. It's a responsibility your managers carry every single day.

Built for leaders who
carry a mission.

BAT is a fast, anonymous employee feedback platform that shows your managers exactly how their behaviour lands — and gives them a clear, personalised path to become better leaders for the people and purpose they serve.

5

Minutes. That's it.

A 50-question survey your team members can complete in five minutes. Respectful of their time. Generous with the insight it delivers.

100%

Anonymous

Employees respond with total honesty because their names are never attached. Managers get the real picture — not the polished one.

10

Competencies mapped

Every question maps to the Great Boss Building Block™ Model — a proven framework for what separates great managers from average ones.

PDF

Personalised report

Each manager receives a personalised PDF report with their results, strengths, development areas, and practical tips — ready to act on immediately.

DEEP

Drill-down insight

Beyond the summary — managers can go question-by-question to understand exactly which behaviours are landing well and which aren't.

ORG

Exec summary

HR receives an aggregate view across the whole organisation — identifying systemic patterns, coaching priorities, and leadership health at a glance.

How it works

Four stages.
One transformation.

01

Survey

Employees complete a 5-minute, 50-question anonymous survey. Simple. Fast. Honest.

02

Awareness

Managers see their results — strengths and development areas across 10 competencies.

03

Insight

Drill into question-level feedback. Understand precisely which behaviours to double down on — and which to change.

04

Action

A personalised PDF report gives every manager guidance and practical tips — no generic training plans, no fluff.

Leadership
Health
Engagement
Retention
Performance
Culture

See the whole
picture.
Not just the parts.

When you have 2,000+ employees and a distributed management layer, individual conversations only get you so far. BAT gives you the organisational view — aggregate data across every manager, every team, every region.

Identify where your leadership investment is working. Spot systemic gaps before they become cultural problems. Make the case for targeted development with evidence, not anecdote.

  • Executive summary dashboard — organisation-wide leadership health at a glance
  • Identify high-performing managers and share what they do differently
  • Pinpoint coaching and L&D investment with precision, not guesswork
  • Benchmark improvement over time — run BAT annually or per cycle
  • Anonymous reporting protects employees and gets honest data
  • No IT dependencies — fully managed, fast to deploy across your workforce

The Great Boss Building Block™ Model

10 competencies.
Every great leader's foundation.

BAT doesn't measure everything. It measures the right things — the 10 behaviours that separate leaders who inspire from leaders who deflate.

01
Communication
02
Trust & Respect
03
Recognition
04
Motivation
05
Accountability
06
Development
07
Well-being
08
Empowerment
09
Direction & Purpose
10
Inclusion
Guide Dogs · Pilot Programme

[Testimonial placeholder — Guide Dogs pilot quote coming soon]

— Guide Dogs Leadership Team

Ready when you are

Let's talk about
your leaders
& your mission.

BAT isn't a generic HR tool. It's a precision instrument for organisations where leadership quality genuinely matters. Guide Dogs is exactly that organisation. We'd love to show you what's possible.

Debra & Ken Corey
Step It Up HR · DebCo HR Ltd
+44 7595 535527